Let’s say you were given the daunting task of creating a youtube video that stressed the importance of exercise.
Would you take the approach of current TV commercials for cholesterol-lowering medicine and depict a couple of smiling, chatting 50-something women walking together in the park? To ad agencies, middle-aged women are cash cows. (Pardon the unfortunate reference.)
I don’t know about you, but those kinds of AARP images not only turn me off; they do nothing to persuade me that I should get off my butt and move.
Eons ago I majored in communication studies in college, and I learned that often the simplest messages are the best. The following video contains only the voice narrative of Dr. Mike Evans and is illustrated by line drawings. Take a peek at it and I think you’ll be hooked for its entirety.
You’ll probably also want to take a brief walk afterwards!