Easter is this Sunday, and anyone tempted by the kids’ Peeps and jelly beans will be heartened by this news flash: eating sugar is good for your figure! That is, according to this ad from the May 14, 1971 issue of Life Magazine.
Sponsored by the sugar industry, (surprise, surprise) the ad suggests that when you’re hungry, your energy is down. Can’t argue with that. It goes on to say that sugar is an excellent source of fast energy. Can’t argue with that either.
Here’s where their “sweet idea” fizzles out: eating sugar helps you “undereat at mealtime.”
According to the attractive young model seductively licking an ice cream cone, the more sugar you eat, the thinner, sexier and happier you’ll get. Now wait just a minute: I’ve been down the dieting pike for over 40 years and I can unequivocally state that eating sugar never helped me under eat.
Is it any wonder that the new Weight Watchers SmartPoints program uses sugar as one of four components in their calculations? Sugar is everywhere, and we grab for it when we’re hungry, tired, sad, angry, bored or…what have I left out, oh yes, breathing.
At the risk of ruining your Easter enjoyment, I’m going to tell you what should already be obvious: if you eat your kid’s chocolate Easter bunnies, you’ll will not awaken on Monday morning to looser-fitting jeans.
When it comes to the trustworthiness of media ads, the more things change, the more they remain the same.