Target Introduces Plus-Size Fashion Brand

by Anne Bennett on February 1, 2015

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Plus-size fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg model Target’s new AVA & VIV line.

Plus-size gals? You’ll soon have over 90 fashionable spring styles to choose from at Target. The new line, AVA & VIV, will arrive in all Target stores in mid-February through March and will feature sizes up to 26. Prices are affordable, ranging from $10.00 to $79.99.

But wait! As the man in the made-for-TV commercials likes to say, there’s more! Designed by Target’s in-house design team, AVA & VIV will be a permanent feature at Target, not just a fashion-flash-in-the-pan. The spring line features everything from workwear to sundresses and swimwear, and like Target’s other apparel lines, it will be updated monthly.

Plus-size fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg were invited to Target’s headquarters in Minneapolis to preview the line. They’re pictured above and from the looks of it, they’re happy and hip customers!

I say it’s about time that plus-size women were given their time on the runway. Fashion isn’t about size. It’s about personal style. Target deserves a big shout-out for taking the plunge into plus sizes.

 

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{ 1 comment… read it below or add one }

Jody G. February 2, 2015 at 9:57 am

Thanks for the heads-up on this, Anne.

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